Scope and pricing · August 2026

You build the content.We build the nets.

You mapped an ecosystem that puts you in front of the right people, repeatedly, across newsletters, podcast and social. That part is yours. It runs on your voice and your network, and it should.

This covers everything on the other side of it. Your content becomes the trigger. When someone engages with a piece of it, they are automatically added to the outreach sequence that matches what they read, sent a landing page built for that exact topic, and tracked the whole way through onto your own dashboard. Marketing and sales connected, which is the thing that is missing today.

Tyllr and Mavericks Unlimited Three months Your tools, your data No lock-in
How it runs

One loop, fully automatic

Today a good newsletter and a good outbound campaign are two separate things that never meet. This connects them, so engagement on one side becomes a conversation on the other without anyone spotting it and moving it across by hand.

What we build

Four workstreams

Delivered over three months, across both brands.

The flow, end to end

What goes inside the Nurture and Offer Cycle box

Your funnel map runs Owned List, then one box called Nurture and Offer Cycle, then Sales. That single box is the whole job, and right now it is a box. Here is what sits inside it, using your three real lists and one real reader on each.

Three lists, three segments, three different asks
Step 01
The signal
Step 02
The trigger fires
Beehiiv knows they clicked. Today that is where it stops. This is the part that does not exist yet.
Step 03
The message
and this is where the link goes
ty//r

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    Why this beats pointing the newsletter at your homepage

    Hover any line to see the part of the page it is talking about.

    1
    It knows who they areName and company come off the subscriber record, not typed by Guy or Has the night before.
    2
    It continues the sentence they clickedThe headline picks up the exact line that made them click. A homepage restarts the conversation from nothing.
    3
    The right voice for that listOne video per segment, recorded once and reused. Has fronts the senior list, Guy fronts the manager list, because they are not the same conversation.
    4
    One ask, matched to the temperatureA C-suite reader on their third click gets a diary link. A manager on their first gets something to forward upwards instead.
    5
    Every visit is loggedOpened, how long, how far down, forwarded. That is what fills the record below, and what makes the reporting real.
    One machine, three segments

    Your board splits the audience into C-suite, senior leaders and managers, then hands each one to a different voice and a different list. Same machine underneath. Nobody writes three campaigns by hand.

    Engaged Owner: Has One record, on your dashboard

    Nobody at Tyllr or Mavericks touched any of that. The only human input is one video per segment, recorded once, and the reply when it comes.

    How it phases

    Something working from month one

    Cold outbound is back running in the first weeks, so there is pipeline moving while the warm engine gets built behind it. This time, the custom CRM is built and fully automated reminders are set up from the off, while we build the interconnected system behind them.

    Month one

    Pipeline visible, outbound live

    • CRM and dashboard built and live
    • Guy and Has moved off Asana and the sheets
    • Cold campaigns relaunched
    • Beehiiv rebuilt and segmented
    Month two

    Nets in the water

    • Lead magnet pages live
    • Comment to DM capture running
    • Trigger points set on your content
    • Topic landing pages and sequences built
    Month three

    The loop closes

    • Automatic enrolment and routing live
    • Oversight views and weekly reporting finished
    • Team trained on the full system
    • Documentation and handover
    Where the lines are

    So there are no surprises in month two

    Not included

    • ×Writing, filming or editing your content: newsletters, podcast, posts
    • ×Podcast production, hosting or distribution
    • ×Social posting and scheduling
    • ×Paid ads or ad management
    • ×Cold email campaigns
    • ×Sales calls or anything client facing on your behalf

    What we need from you

    • →Tool accounts in your name, and access to them
    • →Content shipping to the cadence you have planned. The nets only fill if something is driving people towards them
    • →Source material for the lead magnets: what you want to give away
    • →Guy and Has available to record videos
    • →One person signing things off, ideally you, within a couple of days
    Investment

    One number, everything included

    Build and run
    £2,000 /mo
    Three months
    Billed monthly in advance. Everything on this page included, across both brands.
    Your tools stay yours

    Every account sits in your name and you pay for them directly, so nothing is locked behind us and nothing breaks if we stop working together.

    The dashboard is built and hosted by us

    Yours to use throughout, and your data stays exportable at any point.

    Nothing is a black box

    Every system comes documented, so your own technical people can pick it up and run with it.

    Optional

    At the end of month three the system is built, documented and running, and you own it. There is no lock-in and nothing to cancel.

    If you want us to keep the campaigns optimised, the dashboard supported and new pieces added as the ecosystem grows, we can carry on with a support and consulting retainer. We will price that once you can see the thing working and decide whether you want it. That feels a fairer way round than asking you to commit to it now.

    The case study

    • →Permission to write this up properly once it is working, with real numbers and your name on it
    • →Published no earlier than 90 days in, and you see it before anyone else does

    Network referrals, revenue share

    • →20% of the first year of revenue on any client you introduce to us
    • →No obligation and no targets. It just means the intros are worth making when they come up
    • →This is priced well below what we normally charge for a similar scope, so we would ask that the figure stays between us when you make an introduction